Fight The New Drug

“Can You Tell the Difference?”

Fight the New Drug is a non-religious, non-legislative, non-profit organization raising awareness about the negative effects of pornography based on scientific evidence and sociological research. This campaign avoids the usual moral judgments by simply asking the question: Can you tell the difference between porn and non-porn? As it turns out, the answer is very often "No." And sometimes, that makes a big difference.

Graphis Inc. New Talent 2022 Silver Winner

Published in the 6th Edition of Advertising Creative: Strategy, Copy, and Design by Tom Altstiel, Jean Grow

AAF District 10 Awards Silver Winner 2021

AAF Dallas ADDY Awards Bronze Winner 2021